Apple's New Ads. So?

Okay, so I'm usually the first one to jump up to Apple's defense. But these new ads are seriously weak sauce.

1) I can't imagine this actually being useful. Instead of some super-slick automatically finding and sending everything you need system, I imagine it will be more of a "Yeah... uhh... hang on a second... let me put you on speaker... yeah, downloading it now... uhh... oh I don't have 3G coverage right now, so It's kinda slow... uhh... let me call you back."

2) This is the first iPhone commercial I can remember that even admits there are other other phones. Apparently Verizon's "There's a Map For That" ads are successful enough that Apple felt the need to respond.